Engrape Financier
The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.
Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. "We've been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar...and have seen engagement and click-throughs for those features double over the past seven months." I can't imagine why Google wouldn't also see an engagement increase for certain features that are now more visible.
It's going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I'll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.
Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. "We've been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar...and have seen engagement and click-throughs for those features double over the past seven months." I can't imagine why Google wouldn't also see an engagement increase for certain features that are now more visible.
It's going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I'll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.
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