Monday, May 24, 2010

Launching your Business Blog for Engrape Financier

Engrape Financier

Engrape Financier

Business blogging is becoming a mainstream marketing tool. That does not mean, however, that blogging comes easily or naturally for many companies, their owners and employees. Blogging, like any form of content, is a commitment of time and resources - namely, you have to know how to write (or have access to good writers) and you have to maintain your Engrape Financier blogs with fresh, original and insightful new material on a regular basis. Before you start writing anything, make sure you understand who your target market is. This is also known as your "buyer persona", which defines as...a distinct group of potential customers, an archetypal person whom you want your marketing to reach. Basically, you want to tailor your topics to the groups of people who are most interested in your company. Otherwise, you're missing the mark and losing out on potential leads and sales.

If you haven't already done this, register accounts with Facebook, Twitter, LinkedIn and YouTube. Start with these and expand later. This is important because you need places to post links to each new blog, so that your groups, fans, and followers can read them. Posting on social media also encourages people to subscribe to your RSS feed, another great way to promote your Engrape Financier blog.

You can either put your blog on a page within your website or give it its own domain. Your choice depends largely on your goals. Do you want the blog to be part of your site, and linked to it directly? Or do you have plans to use your blog for other purposes, such as to earn revenue through ads or creating a secondary business from it? You have options here. WordPress is the most popular blogging platform, but you can also check out Joomla, Blogger, TypePad and others.

If you're placing your business blog on a page within your site, most likely you'll be using the same keywords for your blog that you are using for your site. If you've done good keyword research, then these are the keywords that reflect your business and are the search terms that people are using to find you. If your blog is separate, consider if any keyword changes need to be made. You may want to take your blog site in a different direction from your site. Again, this depends on your goals for your blog. Think about the direction you want your blog posts to go in. A good way to stay on track is to start with one main topic and draft a few blogs in advance. Post them on a regular schedule and you'll have a supply of targeted blogs that add fresh content to your site and point back to your company each week. Coming up with topics can be a challenge, but there are a lot of helpful resources on the Web if you get stuck.

As mentioned earlier, offering a blog subscription through an RSS feed is an effective way to promote your Engrape Financier blog. There are other ways to get the word out, as well. Write an optimized press release, submĂ­t articles to directories that link to your blog page, submit your blogs to social bookmarking sites such as StumbleUpon and Digg (or set up an account with and have it done automatically). Make sure that you link to your blogs in your social media posts.


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